It would likely be up to Clem and the Mint team to decide on where their money should be best spent. IMO if the money Mint gets is used 100% for continuous distribution development and improvement the press and people will come. We are currently witnessing this by the forum traffic and Mint's current DistroWatch rank.
They'll all look at me and say,
Hey look at him! I'll never live that way.
But that's okay -
They're just afraid to change.
- Shannon HoonThe Blue Mint