Marketing Material??

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Marketing Material??

Postby scorp123 on Mon Jan 22, 2007 8:56 pm

Now I got a question and I am the one needing help ...

As you may know I work for a certain company (sorry, can't say who ...) and now my boss there wants me to create "marketing material" about all the Open Source products we support (many!). Could be PDF, could be Word documents, could be PowerPoint presentations. Could even be a video clip or something like that.

Let's suppose I do a PDF ... Now the big problem for me is: What do I put in there? :shock:

You see, I am a tech support guy, I usually don't deal with this marketing BS. :D

The reason why I have to do this is because we want to create something that would appeal to techie people, geeks, nerds, and those who have had enough of Windows and who'd be willing to switch to Open Source if only they could be convinced that they will get good support there as well .. .

So if I may ask: Imagine you were an admin or an ex-admin and now a manager at a company (someone who decides over IT and tech stuff in the company) and you are considering to switch over to Open Source, you'd even be willing to pay for 24 x 7 support, and all that ...

Now, what would have to be in that PDF (or any other material) so that you'd at least take a look at it and not just throw it away? Technobabble? Nerdy geek talk? The usual marketing blablabla with the usual lies ... ? A mixture of all that?

What would you want to know? What would appeal to you?

I am grabbing for straws here and I'd be glad for any suggestions and pointers :D

Sorry if this is too off-topic :oops:
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Postby Grenlan on Tue Jan 23, 2007 1:50 am

Just look at it like why would it make more sense to use something other then windows.

No need to lie to them heh, just be honest.. no OS is THE perfect one.. but there are MANY that can do the job more effectively then windows.

You could even turn it into a marketingesque flyer by just doing a checklist comparison.

Come up with a list of the most important features your business requires out of it's OS and list them (lack of viruses, stability, etc etc).. then compare the OS's with as little bias as you can.

That way you can graphically display which one is the best, and then add your conclusion afterwards, it should make it alot easier to make your case.

With the wide variety of options out there, you CAN find something that is better then windows and suits your needs as well as improving uptime/productivity in the longterm.

Just my 2 cents :)
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Postby scorp123 on Tue Jan 23, 2007 2:38 am

Hey thanks for the suggestions ... A flyer sounds like an idea. Short but sweet, put the rest of the goodies on our web page ...
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Postby AlsaPhil on Tue Jan 23, 2007 2:55 am

Dear scorp,

You have to considere 3 things:

The first one is the cost factor. Today it is the marketing argument number 1. If you, as a manager, don't recognize in the instant that you can win money, you will change nothing. So you have to show the biggest cost difference as possible.

The second thing on your little sized appeal document is to show that you know with what kind of software he is working. You are the specialist and understand the needs of your customers. That has to be the message. For instance, "I know you use bla-bla... while you want to realize bla-bla... That's ok and important! And you will be able with me to do the same... with low cost"

The third one is prestige and glamour. The manager wants to show a specifically image to his customers: modern, updated, young, dynamic, in advance etc... You have to find a gimmick that's showing that.

At least, remember that you have to visit him and you will only be able to convince him when you have not given all on your document or flyer, but just enough to excite his interest...

Hope it could help.

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Postby Grenlan on Tue Jan 23, 2007 10:40 am

Some additional thoughts..

There are a few things you can do to attest to proven uptime.. i need to find the info but i recall seeing a top 50 list of the most reliable data hosting companies and a large portion ran linux or another nonwindows os and very few used windows.

Again, try to see it from their point of view, why should I do this? Will it save time/money/manpower?

As for cost benefit analysis.. you are obviously going to save ALOT on licenses.. as for installation, configuration, and support.. I don't know the numbers off the top of my head but i'm sure with some searching you could either find people's cost estimates of it.. or even get a company's quotes on installations similar to what your company would requre.

Another big thing would be demostrating the ease of transition. What programs do employees use every day for work? Are they linux compatable/what are their linux counterparts, etc?

The basic idea behind all of this is that the initial pdf/pamphlet will get the person in charge of this interested in talking to you about it... then you need to sell it to them by categorically showing how it will save money, improve performance/quality, and just plain benefit the company to migrate to a new OS in the long term.

It's a long way from just talking about how much windows sucks over the water cooler to converting a whole office... but it's a doable task imo :)
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