My background: I am a non-programmer/ non-IT guy but am very proficient with Windows-based pc software and hardware. I know that mint development is targeted towards business environments but getting the mass market to know and understand the product could go a long way in acceptance and growth of this great product!!! Some thoughts that may resonate:
Opinions on market users:
1. They want easy with simple language and concepts
Mass market users want easy. Mint is getting there but I think you need to shake out the "insider's Linux language" and create a section within Mint's home page that addresses the non-techie crowd (e.g."Mint Home Users" or "Mint Made Easy" ). I've been following Mint since release 9 and still do not understand the difference between 3 flavors" (LXDE, Debian, etc) nor do I care to spend a lot of time trying. The "Mint Made Easy" section could address:
++ What do you want? Enlighten without the all the confusing options (KDE,Gnome,Debian, uugh!) All I need to know that there is en edition for me! ...Do I want/need a great, easy-to-use, fully charged operating system or do I prefer a "lite" version that allows you full access to the web, videos, Office suite, and more with a faster start up? (Is that LXDE?)
++ Integrate the concept and benefits of Linux into the message. faster, less (or no) viruses, free OS/ many free apps for everyday computing.
++ get rid of terms like "mount", SDA, etc whenever possible---they mean nothing to us dumb folks.
I know that Mint development is not focused on a "apps" type environment BUT browsing and office suite functions are probably the top two things (common) people need and do. If a Mint Made Easy version were simple a slimmed-down version and/or slight change in the desktop were done people would be less intimidated and find themselves within familiar territory.
2.Many are moving towards (or NEED to) move to the "cloud" in their everyday (90%+) usage of their pc's. My neighbors are nightmares when it comes to their fat, bloated Windows pc's - they don't have any idea where they even keep their files (nor do they make any effort to back them up). Not sure if this is possible (or even wanted) but I thought that a great idea for Linux could be an application geared towards the novice crowd that allowed them to create a "My file Cabinet" (a universal concept) that allows them to automate file handling. For instance store by file type (pics, vid's, docs)- wow what an easy but powerful concept! and select storage options such as "I want thse files to be forwarded to my online storage for backup" -or "Remind me to copy this file type folder to backup"... concept needs shaking out (obviously) but it addresses a very common need.












