The other results in the list were other packages, and 'bits' of Firefox with weird names like 'firefox-locale-af'.
I would venture to suggest that the one you want is the one at the top of the list, marked 'Firefox', with the Firefox icon.
Admittedly it was a bit more difficult to work out what's what when it came to installing Netbeans and the Java SDK, or installing Python (none of them 'looked right' to me: when I typed in 'Python' I got 'Inkscape' at the top of the list!), so I ended up downloading the files from the respective sites.
So I agree that maybe it could do with a bit of tidying up in places, but I don't think that trying to pre-empt what the user wants is the way forward. Perhaps instead indicating whether something installs a 'whole user package, including user interface and all the gubbins' might be an idea, but the idea that everyone on Linux is an end-user who needs/wants buttons is a bit presumptuous I think.



