On a more related note, I dislike feminists/activists as much as I dislike racism/sexism. The last thing I'd like would be to get stuck in the middle of such a sterile argument. Let's hope our codenames don't catch their attention. We do make banners and they do play with seduction and feminine characters.
And here's Cassandra:
On TV, a lot of ads play with the woman-sex-object concept, and usually don't show the woman as a stupid person but as a manipulative one which sex-appeal is like a weapon/tool to obtain whatever she wants from stupid men. When you watch these ads you realize the man is actually portrayed as a stupid being.. reacting instinctively by hormones rather than with brain. Are we offended to see ourselves reduced to beast? I usually find it quite funny.
Like everything I have no problem with using sexism as a joke. The QSol ad is obviously not great but you can tell it doesn't intend to be openly sexist, it's trying to make some kind of a stupid joke, so is it a big deal? really?