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New Slogan?

Posted: Wed Jun 03, 2009 9:06 am
by Benni Jay
Since Clem wants some promotional material,
we should think about a new slogan in my opinion.

'From freedome came elegance' is nice too, but I think we need a new one.
Since Mint is a distribution with many translations, the slogan is
hard to understand for people who don't speak english (not everyone knows the
english word 'elegance'). I also think a slogan should have a clear message and
the old slogan can be interpreted differently.

Maybe it's just my opinion, I don't want to pace anyone. :roll:

I think about something that represents the whole Mint idea but is also easy to understand.
Since Linux Mint is a long name compared to Ubuntu, we should maybe use a shorter sentence,
or just one or two words (like just 'Linux Mint - Freedome', or 'choose freedome').
Or something about the main theme of linux mint, the color green and the mint plant
(like 'Naturally free' or 'Fresh breath for free').
I think no one will disagree me when I say Linux Mint is the best looking distribution,
maybe the slogan should tell that.
Ubuntu always wants to be the Linux for Human beings, the linux for everyone everywhere, easy to use
with an nice and easy user-interface, they are the linux humanists,
where do you see Linux Mint?

Just some ideas from me, I'd like to hear yours and what you think about
the old slogan. :wink:

Re: New Slogan?

Posted: Wed Jun 03, 2009 3:52 pm
by neo21

I also think that a new slogan should be used to further improve LinuxMint...

Re: New Slogan?

Posted: Wed Jun 03, 2009 4:11 pm
by mesanna
I must admit I've never liked the slogan. I mean, what is it really saying? "You've tried all the other distros, now use this one cos it looks 'elegant'?" You should choose a distro based on how it looks? Is that the message Mint wants to send? Sorry if that sounds harsh and critical, I don't mean it to be, but the slogan just never spoke to me.

"Linux for human beings" on the other hand says to me "this is linux for ordinary people, not computer nerds, so why don't you try it". I think it's a great slogan, given that that is Ubuntu's target audience. And the irony is, that Mint is even easier to use than Ubuntu.

Marketing is not really my thing. I'm just a straight-talking kinda gal! Maybe something along the lines of "Linux Mint. For free spirits" It's got that cool bohemian thing with a reference to open source. OK, I'm not given up the day job anytime soon!!

Re: New Slogan?

Posted: Thu Jun 04, 2009 11:07 am
by neo21
A slogan is not just a cool line of text that gets you the attention of your target audience. If done right it transports the vision/mission/idea of the product/brand in few simple words and sets the ground for all other (marketing) communication. The slogan is also important for the positioning of the product (in relation to its competitors and market).

Thus whats "from freedom came elegance" telling everage Joe? That it is elegant? By whose definition? I mean the intention of the old slogan is clear to those who are more familiar with Linux, but if you are using a slogan that only comes clear to "experts" then you leave a lot of people (and potential users/costumers) behind...

As I understand it LinuxMint is mainly communicated as the easier better looking Ubuntu. From that perspective the current slogan is not too bad. But if you are developing an even easier "product" that average Joe can easily use and that looks "wow", then forget the "better Ubuntu"-strategy and tell Joe in a way he (easily) understands => re-think and re-slogan: 90% of the people never heard of Ubuntu or Linux. They never thought about freedom of software or open source. They never thought about whether they should have the power to control the basis of their all-day digital life or some other cooperation. What they want is a computer that does not annoy them with technical stuff, that lets them surf the web, visit facebook & co, chat with their friends, do some office things, print stuff, share photos, watch youtube and dvds. All this tasks can be easily achieved with LinuxMint, so tell them so (and how). Tell them, that it is their digital life, their computer and their OS. They will see by themselves that it is good looking, no need to tell them (they usually have seen some screen shots & videos and then expierence the live cd).
So what to communicate? "Free" => dont have to pay for it | "Free" => it is totally yours, you decide | "Easy" => not for nerds, for you => that is the LM-factor including the good looks (enhancing usability! Eye candy just for the sake of it? Get a Mac ;-)

I think it is also important to whom you dont have to communicate to with the slogan: Linux-Users & Nerds. Someone that already used Ubuntu will probably be familiar enough with open source and Linux so that he knows what you are talking about. He will get the iso and start testing the live cd...

Re: New Slogan?

Posted: Thu Jun 04, 2009 4:48 pm
by Benni Jay
Great post neo, I agree you 100%.

Re: New Slogan?

Posted: Thu Jun 04, 2009 6:09 pm
by Carl
Choirboy wrote: My personal favorite: "What Ubuntu Should have Been."

Great! :D Although I think if we actually started publicly using that slogan instead of thinking it then I'm afraid Clem might get served for Trademark infringement :lol:

Re: New Slogan?

Posted: Thu Jun 04, 2009 7:16 pm
by neo21
What about: "Enjoy Your Freedom" ?

Re: New Slogan?

Posted: Fri Jun 05, 2009 8:28 am
by Benni Jay
I like kanishka's slogan from another thread best - Fresh. Friendly. Free.
It's simple and nice :D

Re: New Slogan?

Posted: Fri Jun 05, 2009 6:12 pm
by HeLikesMint
Choirboy wrote: My personal favorite: "What Ubuntu Should have Been."

personally, i don't think, we should use a slogan like this. pointing at other distros, especially ubuntu, from which, as far as i know, mint takes a lot of code from, seems disrespectful to all the hard workers at the ubuntu community and kinda like your digging your own grave. the linux community should support each other. this is not about which distro is the best, in the end it all boils down to showing people opportunities they don't know exist. don't forget that.

i like the "fresh. friendly. free." one, my favorite so far.

Re: New Slogan?

Posted: Sat Jun 06, 2009 3:10 am
by kanishka
Choirboy wrote:And I agree with you on the best slogan so far: Fresh. Friendly. Free.

Wow, thanks you all for the appreciation! :oops:

Re: New Slogan?

Posted: Sat Jun 06, 2009 3:18 am
by sebmck
I agree Fresh. Friendly. Free. Best one so far.
Right to the point and I like its simplicity.

Re: New Slogan?

Posted: Sun Jun 21, 2009 2:41 am
by DrHu
Mint, so good

Tagline ideas

Posted: Fri Jul 03, 2009 1:23 pm
by opendaily
Above post is right that the tagline needs to communicate the essence of the product. But creating an effective tagline also requires that we agree on who the target audience is. IMO, based on how I understand the goal of Linux Mint and open source in general, this audience is the regular Joe and Jane. So...

Target: Regular user who ultimately wants to get tasks--whether personal or business--completed on the computer
Target's Primary Need: A computer system that lets me get my things done (means it has the right apps to let me do my tasks, whatever they may be)
Secondary Needs:
  • Ease of use
    Performance (usually measured by stability and speed)
    Affordability (why does the generic PC dominate the market vs Mac?)
LM's promise: An easy to use system that's free. (working off the ease of use and affordability angle)

I do like "Fresh. Friendly. Free." But let me try throwing out other ideas:
  • Try something easier. For free.
    Linux is now easy.
    Install and go.
    That's Linux Mint Easy.

Re: New Slogan?

Posted: Sun Jul 05, 2009 3:10 pm
by timh
................... Fresh
............................and Fast
................................................ Mint

like the F - words 8) :lol:

Re: Tagline ideas

Posted: Wed Jul 15, 2009 4:54 pm
by kanishka
opendaily wrote:Linux is now easy.
I like it!


LM: Linux the easy way. :D

Re: New Slogan?

Posted: Sat Aug 01, 2009 10:26 am
by pc-geek
How About:
The Clean Linux
For A Slogan?

Re: New Slogan?

Posted: Mon Aug 03, 2009 7:33 am
by EnthusOcn
pc-geek wrote:How About:
The Clean Linux
For A Slogan?
Looking at your signature picture, this occurred to me:

Linux Mint: Tux Food.

No, I'm not really, seriously suggesting it.

Re: New Slogan?

Posted: Fri Aug 21, 2009 1:30 am
by Acid_1

Linux Mint: Tux Food

I would laugh if I saw that, not gonna lie.

But how about:

breathtakingly fresh

Now some fun ones:

Linux Mint: Get Some
Linux Mint: Let's Get Fresh
Linux Mint: Ubuntu Slayer ;)

Re: New Slogan?

Posted: Sat Feb 27, 2010 9:20 am
by mojito_for_free
I like the original slogan, but it is a bit intellectual. I like about it, that i can be easily adapted: from freedom came ....

If you want a new slogan, here are my suggestions:

from freedom came taste
feel free to taste it!
easy as chewing a gum

My favorite is the last one. I think a slogan should not transport a message. It should rather be something, that you can't get off of your mind! :)

Although i dont think its clever to have a pro-alcohol-slogan, i can also imagin this ones: :D

imagine free mojitos!
mojitos for everyone!
It's like free mojitos

Re: New Slogan?

Posted: Sun Feb 28, 2010 2:07 am
by tower
Lots of good ideas - but they remind me of mouthwash or toothpaste adverts!
I can almost hear the jingle and see those shining teeth! :?

Mint - designed to be better
Pep up your PC - give it a Mint CD
Mint - evolved to be easy
Make you friends green with envy - use Mint
Mint - because size isn't everything!
Mint for freedom of choice,
The best things in life are free - try Mint