You could write a script and use a program called xdotool to perform the key presses. This will actually simulate keyboard presses.
In the keyboard shortcut, instead of putting the long xdotool sequence of stuff, you could instead execute a script file that contains it to make it look cleaner. So create a script file (e.g. PrintWord.sh) somewhere in your documents, and tell your shortcut to execute it like "bash ~/Scripts/PrintWord.sh"
there's a man page for xdotool but basically it works like this:
That presses the keys: h, e, l, l, o
one after the other.
You can do key combinations too, like ctrl + something else, etc.
You should be able to achieve what you want if you play around with that.